.AVC Launches Experience+ In-House Media
.AVC
, a leading provider of digital media solutions, has announced the launch of Experience+, an in-house media platform designed to empower brands with omnichannel media planning, execution, and measurement.
Comprehensive Media Planning and Execution
Experience+ offers brands a comprehensive suite of media planning and execution capabilities, including: *
Cross-channel planning:
Plan and optimize campaigns across all digital channels, including display, video, social, email, and search. *
Data-driven insights:
Leverage first-party data, third-party data, and proprietary algorithms to make data-informed decisions. *
Programmatic buying:
Access exclusive inventory from premium publishers and leverage automated bidding to optimize campaign performance.
Real-Time Performance Measurement
The platform provides real-time performance measurement to enable brands to track the effectiveness of their campaigns. Key metrics include: *
Impression and click-through rates:
Monitor the reach and engagement of campaigns. *
Conversion tracking:
Measure the impact of campaigns on key business outcomes, such as sales, leads, and website visits. *
Attribution modeling:
Determine the contribution of each media channel to campaign success.
End-to-End Campaign Management
Experience+ offers a streamlined end-to-end campaign management experience, with features such as: *
Centralized dashboard:
Monitor campaign performance and make adjustments in one convenient location. *
Collaboration tools:
Share insights, reports, and campaign updates with stakeholders seamlessly. *
Dedicated account management:
Receive personalized support and guidance from a dedicated team of media experts.
Benefits for Brands
Experience+ delivers several key benefits for brands: *
Increased efficiency:
Streamline media planning, execution, and measurement processes. *
Enhanced performance:
Leverage data-driven insights to improve campaign performance and maximize ROI. *
Improved collaboration:
Foster collaboration between marketing teams and media partners. *
Reduced costs:
Eliminate the need for multiple vendors and save on agency fees.
Availability
Experience+ is available immediately to .AVC clients. Brands can schedule a demo or contact their account manager for more information.
About .AVC
.AVC is a digital media solutions provider that helps brands navigate the complex and ever-changing digital advertising landscape. With a team of experienced media experts, proprietary technology, and a commitment to delivering results, .AVC empowers brands to achieve their marketing goals through data-driven strategies and cutting-edge solutions.
AVC Launches Experience+ In-House Media
April 26, 2023
AVC, a leading provider of video creative and production services, has announced the launch of Experience+, its in-house media solution. This service enables brands to plan, execute, and measure their video advertising campaigns efficiently and effectively.
Features of Experience+:
*
Campaign Planning and Execution:
AVC’s team of experts collaborates with clients to develop tailored video advertising strategies, optimize media buys, and execute campaigns across various platforms. *
Cross-Channel Capabilities:
Experience+ supports omnichannel campaigns, allowing brands to reach their target audience through TV, online video, social media, and other channels. *
Advanced Targeting:
Advanced targeting capabilities enable brands to deliver personalized video ads to specific demographics, interests, and behaviors. *
Performance Measurement and Optimization:
Real-time performance analytics provide insights into campaign effectiveness, enabling continuous optimization and improvement. *
Creative Collaboration:
AVC integrates creative and media expertise to ensure seamless execution and maximize campaign impact.
Benefits for Brands:
*
Increased Efficiency:
Streamlined planning and execution processes reduce campaign turnaround times and operational costs. *
Improved Performance:
Expert guidance and advanced targeting ensure optimal campaign performance and ROI. *
Seamless Collaboration:
Integrated creative and media services foster collaboration and alignment between all aspects of video advertising. *
Enhanced Customer Experience:
Personalized video ads deliver relevant and engaging experiences, building stronger brand connections. “We’re excited to offer Experience+ as a comprehensive solution that empowers brands to elevate their video advertising efforts,” said Mark Nielsen, CEO of AVC. “Our in-house expertise and cutting-edge technology provide unprecedented value and drive exceptional results.” Experience+ is available now. For more information, visit www.avc.tv/experienceplus.