Manchester City Unveil Record-Breaking Kit Deal with PumaManchester City Unveil Record-Breaking Kit Deal with Puma Premier League champions Manchester City have set a new benchmark in football sponsorship with a groundbreaking kit deal with sportswear giant Puma. The multi-year agreement is reportedly worth a staggering £650 million, eclipsing the previous record held by Liverpool and Nike. The partnership, which commences in the 2019/20 season, will see Puma become Manchester City’s exclusive kit supplier, replacing long-time partners Nike. The deal also includes rights to manufacture and distribute the club’s training gear, merchandise, and accessories. The financial terms of the agreement are unprecedented, with Manchester City set to receive a significant increase in revenue compared to their previous deal. According to industry experts, the club will earn approximately £50 million per year from Puma, making it one of the most lucrative sponsorship deals in the world. Manchester City’s commercial prowess has been a key factor in the club’s success in recent years. The Citizens have consistently broken revenue records and have established themselves as a global brand. The partnership with Puma is expected to further enhance the club’s commercial standing and reach new audiences worldwide. For Puma, the deal represents a significant investment in its football portfolio. The German sportswear giant has been gradually expanding its presence in football, signing deals with leading clubs such as Arsenal, Chelsea, and Borussia Dortmund. The addition of Manchester City further strengthens Puma’s position as a major player in the global football market. The new Manchester City kits, designed by Puma, will be unveiled later this summer. Fans will eagerly anticipate seeing the new designs and the impact that the partnership will have on the club’s on-field performances.
