Liverpool FC and global insurance giant AXA have inked a fresh five-year sponsorship deal, solidifying their successful collaboration until 2029. This extension builds upon their initial partnership formed in 2018.
The new agreement, effective immediately, signifies a significant win for Liverpool. It not only extends the current sponsorship but also secures more favorable terms for the club. This strengthens the financial footing of the Reds while maintaining a key partnership.
Fans will continue to see the familiar AXA logo prominently displayed on the front of Liverpool’s training jerseys. Additionally, the company retains naming rights for the state-of-the-art AXA Training Centre in Kirby, where the club cultivates its future stars.
This extended partnership underscores the deep commitment both organizations share. It exemplifies a win-win scenario, allowing AXA to leverage its association with a top football club and Liverpool FC to secure valuable financial backing and brand exposure.
Original – https://englishpremierleague.ru/201/